When looking for a job in today’s economy, jobseekers are willing to do anything that will help get their name noticed and a foot in the door. Fortunately, thanks to the explosion and popularity of social media, there are tons of opportunities for doing this on the internet. With the chance of putting yourself out there for all to see on the web, there comes responsiblity along with benefits and pitfalls to be aware of.
In his blog post, “Jobseekers: How to Utilize Social Media Like a Social Media Strategist,” Neal Schaffer discusses the importance of engaging yourself in different media outlets because that’s where companies are looking for potential employees. He explains that companies are now becoming a part of the social media scene because they realize that’s where their audiences are: “It requires a mindset, a mindset that says that you become a resource for others instead of broadcasting your requests to others. It also means there are a plethora of other social media channels out there that you need to explore, not just LinkedIn. Facebook. Twitter. Blogs….etc.” Schaffer says job seekers can benefit from social media by having the chance to differentiate yourself and selling a product that is 100% you.
Job seekers need to be concious of the fact that once something is posted on the internet, it will stick like glue and is extremely hard to erase, if even possible. Taseer Rangrez discusses the pitfalls to social media in the blog, “3 Financial Dangers of Social Media.” Andy Beal, CEO of Trackur.com, says it is important to remove any questionable images or pictures of yourself on social sites, and make them private and unsearchable. Assume employers will do a Google search of you, and let them find only positive information. Pay close attention to what you post on Twitter as well, as employers follow prospects on there as well. A good rule of thumb is if you have to question posting anything online, don’t post it. Information spreads fast online, so be careful and use good judgement.
” ‘We’ve seen a lot of cases of people publishing status updates that have gotten them in trouble,” says Justin Smith, founder and editor in chief of Inside Facebook. “
Jessica Livingston takes note on the positive aspects of marting yourself with social media in “The Benefit of Using Social Networking Sites for Recruiting.” She points out that “..profiles are designed to broadcast their interests, so if a recruiter contacts them with something he thinks will be a good fit, people are usually interested.” Broadcast skills and facts about you that are unique that will make you stand out in a crowd of competitiors. Employers search for key words and phrases, and you never know who could find you because of a specific word you used. Livingston agrees that more is better when it comes to social media networking:
“The more connections they make through the sites, the more likely they are of finding a job that interests them.”
So whether or not you are searching for your first job or just want to network yourself online to further your career, social media comes with pros and cons to be aware of. With the right attitude and some guidance, you can be well on your way to getting what you want out of networking online!
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