Benefits & Pitfalls of Social Media for Jobseekers

When looking for a job in today’s economy, jobseekers are willing to do anything that will help get their name noticed and a foot in the door. Fortunately, thanks to the explosion and popularity of social media, there are tons of opportunities for doing this on the internet. With the chance of putting yourself out there for all to see on the web, there comes responsiblity along with benefits and pitfalls to be aware of.

In his blog post, “Jobseekers: How to Utilize Social Media Like a Social Media Strategist,” Neal Schaffer discusses the importance of engaging yourself in different media outlets because that’s where companies are looking for potential employees. He explains that companies are now becoming a part of the social media scene because they realize that’s where their audiences are:  “It requires a mindset, a mindset that says that you become a resource for others instead of broadcasting your requests to others.  It also means there are a plethora of other social media channels out there that you need to explore, not just LinkedIn.  Facebook.  Twitter. Blogs….etc.”  Schaffer says job seekers can benefit from social media by having the chance to differentiate yourself and selling a product that is 100% you.

Get on the bandwagon

 Job seekers need to be concious of the fact that once something is posted on the internet, it will stick like glue and is extremely hard to erase, if even possible. Taseer Rangrez discusses the pitfalls to social media in the blog, “3 Financial Dangers of Social Media.” Andy Beal, CEO of Trackur.com, says it is important to remove any questionable images or pictures of yourself on social sites, and make them private and unsearchable. Assume employers will do a Google search of you, and let them find only positive information. Pay close attention to what you post on Twitter as well, as employers follow prospects on there as well. A good rule of thumb is if you have to question posting anything online, don’t post it. Information spreads fast online, so be careful and use good judgement.

” ‘We’ve seen a lot of cases of people publishing status updates that have gotten them in trouble,” says Justin Smith, founder and editor in chief of Inside Facebook. “

Jessica Livingston takes note on the positive aspects of marting yourself with social media in “The Benefit of Using Social Networking Sites for Recruiting.” She points out that “..profiles are designed to broadcast their interests, so if a recruiter contacts them with something he thinks will be a good fit, people are usually interested.” Broadcast skills and facts about you that are unique that will make you stand out in a crowd of competitiors. Employers search for key words and phrases, and you never know who could find you because of a specific word you used. Livingston agrees that more is better when it comes to social media networking:

The more connections they make through the sites, the more likely they are of finding a job that interests them.” 

So whether or not you are searching for your first job or just want to network yourself online to further your career, social media comes with pros and cons to be aware of. With the right attitude and some guidance, you can be well on your way to getting what you want out of networking online!

Information used on this blog post can be found at the following sites:

http://windmillnetworking.com/2010/02/11/jobseekers-start-thinking-like-a-social-media-strategist/

http://rangrez.wordpress.com/2010/01/31/3-financial-dangers-of-social-media/

http://www.humanresourcesiq.com/article.cfm?externalID=15

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6 Comments

Filed under PRCA 3711 Practicum

6 responses to “Benefits & Pitfalls of Social Media for Jobseekers

  1. Hey Lauren,

    Thanks for mentioning my blog post! I’m glad you found value in it, and I hope you will also join the free webinar that I mention in that post as well.

    Do let me know if I can be of any help to you…and good luck in your endeavors!

    Best regards,
    Neal Schaffer

  2. jeffcarter3

    Lauren this was an excellent post. Not only was your information useful, the writer of the blog you referenced even commented on it. Social media does play a huge role in the hiring and firing world these days. People definitely need to be aware of what they are posting on the internet these days. Your advice said “if you have to question posting anything online, don’t post it.” I fully agree with you. If you are not even sure if you should post it, then you probably shouldn’t. Another thing people must be aware about is pictures. These can cause just as much harm to your career than the words you type. Thanks Lauren for your excellent blogging.

  3. Pingback: Blog Comments « Jeff Carter

  4. marielorelei

    The advent of social media technologies has proven to be a tricky little double edged sword. As you said, it can be great for getting your name out there and can help to get your foot in the door. On the other hand, it can cause overexposure as some choose to share things that might not be deemed presentable to perspective employers. One way that I’ve found to be great in tackling this tricky dragon is to have family members are a part of your social network. With people like my little 13 year old sister and my in-laws on my Facebook page, it’s pretty easy to make sure that my status updates are kosher.

  5. Pingback: Practicum Blog Comments (25) « Life as a Dreamer

  6. Pingback: Social Media Resume | Lauren Parr's Media Resume

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