A week ago, I went to the Master’s Practice Round. Although I was excited to see the course and my favorite golfer Adam Scott, I was really anxious to see how the crowd would react to Tiger during his first appearance on the golf course since his cheating scandal hit. I knew that anyone who heckled him or decided to act in an inappropriate manner would immediately be removed from the premises, but there was still the chance that someone would do that. When I saw him on the 4th hole, he was smiling and appeared calm and collected. The crowd clapped and cheered, “Glad to have ya back, Tiger!” Despite all of the troubles and wrongdoings he had created over the past months, the general public, especially golf, wanted to see him succeeded. Any other person that cheated on his wife with multiple women would not receive such a warm welcoming. But why did Tiger? It is because of the image and fame that the media has associated with the golf mogul for the past decade. Considerably the most well-known and highest-paid athlete in the world, Tiger Woods is seemingly unbreakable in the eyes of many. Despite being pulled from several of his endorsements, Nike is using public relations and advertising to bring Tiger back to the top. Here is a recent commercial that was aired during the Masters:
Whether you love him or hate him, this type of commercial catches the attention and makes an impact. It will undoubtedly be interesting to see how Tiger’s PR and Nike will try to repair his public image over the coming months.