Below is an article by a fellow blogger in PRCA 3030, Marie Walker. I really enjoy reading her blog because she has such a frank writing style and approach to blogging. This post was about the Etrade commercial that ran during the Superbowl. It is an interesting and fun article that I hope you will enjoy too!
The E-Trade ad that premiered during the Super Bowl, shown here, is now the new source of controversy in the great state of California. Lindsay Lohan has filed a lawsuit against E-Trade claiming that the company has improperly invoked her “likeness, name, characterization, and personality” without permission, thus violating her right of privacy. The complaint, courtesy of TMZ, seems quite unfounded.
I honestly don’t see any likeness being duplicated between the E-trade baby and Lohan. The baby only had one line to say which was “milk a what?” which does not characterize nor mimic Lohan’s personality in any way, shape, or form.
“Lohan is suing for $50 million in compensatory damages and an additional $50 million in exemplary damages. She also demanded that E*Trade stop running the ad.” (News Briefs)
“They used the name Lindsay,” said Stefanie Ovadia, Lohan’s lawyer. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.” (NY Post)
“Lindsay” was in 2008 the 380th most popular name for newborn American girls, according to the U.S. Social Security Administration. That was down from 241th in 2004, when Lohan’s popular film “Mean Girls” was released. (Reuters)
I think this is another sad attempt by Lohan and her handlers to gain publicity for the fallen starlet. Lohan, who has yet to produce any reputable work since 2004, has a career that is in serious need of resuscitation. She would be better served if her publicist took her out of the spotlight, cleaned her up, and sent her back out with some new found talent in tow. This seems like a new low for the star. I don’t know of anyone who thought of her when this ad was released, myself included.