I recently came across this article by Andrew Worob at “PR at Sunrise” that gave some excellent tips for using social media for corporate purposes. I enjoyed reading them because they were simple and made sense!
1) Rome wasn’t built in a day and neither was any social media community. If you invest and start your own blog, Twitter handle, etc. you are kidding yourself if you expect instant ROI. Be patient, give it time, and you’ll see the rewards in the long run.
2) How often should you blog/tweet? Whenever you have content that provides value to your readers. But more than anything, be consistent.
3) You don’t need to have a crisis communications meeting whenever you see a negative comment about your company. Respond to those comments with honest thoughts and never delete them from your page (if applicable). That person may not like your company, but they’ll respect you even more when they see that you didn’t ignore their comment.
4) Gaining admirers on these networks is not rocket science. Engage with people and be transparent. That’s how you gain and maintain an audience.
5) Do not put someone in charge of your blog/Twitter handle, etc. that does not want to be there in the first place. You need someone that WANTS to be involved. Take it from me, writing a blog is hard work … but it’s a lot of fun if you enjoy it!
It will definitely help to keep these in mind when you are entering the world of public relations or any career where implementing social media is an every day duty. Best blogging wishes!
Information used on this blog post can be found at the following website: