Tips for Blogging & Tweeting on the Job

I recently came across this article by Andrew Worob at “PR at Sunrise” that gave some excellent tips for using social media for corporate purposes. I enjoyed reading them because they were simple and made sense!

1) Rome wasn’t built in a day and neither was any social media community. If you invest and start your own blog, Twitter handle, etc. you are kidding yourself if you expect instant ROI. Be patient, give it time, and you’ll see the rewards in the long run.

2) How often should you blog/tweet? Whenever you have content that provides value to your readers. But more than anything, be consistent.

3) You don’t need to have a crisis communications meeting whenever you see a negative comment about your company. Respond to those comments with honest thoughts and never delete them from your page (if applicable). That person may not like your company, but they’ll respect you even more when they see that you didn’t  ignore their comment.

4) Gaining admirers on these networks is not rocket science. Engage with people and be transparent. That’s how you gain and maintain an audience.

5) Do not put someone in charge of your blog/Twitter handle, etc. that does not want to be there in the first place. You need someone that WANTS to be involved. Take it from me, writing a blog is hard work … but it’s a lot of fun if you enjoy it!

It will definitely help to keep these in mind when you are entering the world of public relations or any career where implementing social media is an every day duty. Best blogging wishes!

Information used on this blog post can be found at the following website:

http://worob.com/2010/04/19/five-social-media-tips-for-corporate-bloggers-and-tweeters/

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3 Comments

Filed under PR Connections, PRCA 3030 Social Media

3 responses to “Tips for Blogging & Tweeting on the Job

  1. Thanks for leveraging my post, Lauren!

    @Worob
    PR at Sunrise – worob.com

  2. Lauren,
    This is a great post. It is so simple and easy to understand. I feel like anyone can catch on and not make these mistakes when it comes to social media. I found number 3 pretty funny. You don’t need to have a crisis communication meeting the moment a negative comment is made about your company. haha! If a meeting took place everytime this happened, I feel like companies would be in meetings all day. Out of these tips, i felt like the most important advice was to not let someone else take control over your blog or networking site. It’s very important that the person signed in wants to be there, and want to communicate with their audience. It would also probably get very confusing sharing an account with say a co-worker and having to figure out what had been responded to and what was still left to address. Thanks for finding this. Why can’t all things be this simple?
    -Kati Ann

  3. Wow! What a great article with some great advice! I am personally using twitter and starting a blog in order to further my own business. It can get discouraging using twitter and blogging without seeing immediate results or feedback, but its not the first time that I have been told to give it time. Also it is so true that you must love social media in order to manage a blog or twitter because they can consume your life and if you don’t love it life can get pretty frustrating. Also if you don’t like social media and your just posting for postings sake then you can be doing more damage than help for your business or corporation. It is so key that you read over everything that you post and that you post things that have purpose because you can lose credibility and readers if you ramble about nothing in your posts. I really enjoyed this article, learned a lot, and was reminded of many things that I should be doing. Thank for the link and the great tips!
    -Danielle

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