Tag Archives: online networking

Social networking beneficial for Long Beach businesses

I recently came across an article about how businesses and nonprofit organizations are benefitting from using social networking sites in a tough and changing economy. According to Kristopher Hanson at the Press-Telegram of Long Beach, California, local companies in the city have had recent success in using services such as Facebook, LinkedIn, Twitter, and Yelp. With the opportunity to use these social media sites for free advertising with cusomters, businesses everywhere are taking advantage of the Internet. It definitely is an easy way for customers to give free feedback, whether it is good or bad, for the employers to use at their disposal. Hanson puts it into clear terms:

“By posting updates, sale notices, special events and competitions on a growing network of sites, tech-savvy businesses are growing buzz and sparking interest with existing and new customers.”

The article talks about how one restaurant in Long Beach offers free appetizers and desserts for customers who can correctly answer a question each week. I think this is a brilliant and easy way to gain customer loyalty to their social media websites and provide a fun contest that will differentiate them from other restaurants in the community. Since the majority of business owners tend to be in their late 40s and up, knowing how to create blogs and use the Internet is a key skill that employers will be looking for among new graduates. According to a study in the article, sales increased 41% over a 10-week period for a company who used a Web-based campaign to improve sales. Sounds like an improvement to me!

Information used in this post can be found at the following website:

http://www.presstelegram.com/ci_14865268?source=rss_viewed



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Filed under PR Connections, PRCA 3030 Social Media

The Viral Video Phenomenon

“Ouch, Charlie! That hurts!”

At the time I wrote this post, the popular YouTube video “Charlie Bit My Finger” had over 177 million views. For a simple video posted by a mom for sheer laughs, that is probably not the popularity she expected when she uploaded the video. This video and thousands of others have been made famous on websites like “YouTube” and “Funny or Die,” where anyone can upload a video and make it viral. Whether it’s meant to be informative, serious, expressive, or just for laughs, people all over the world have become obsessed with watching others via the Internet. For me, watching videos is a cheap and free form of entertainment that I do quite often for a quick break in my day. Videos have gained so much popularity and views because of the linkability that viral videos possess. Friends often post videos to my Facebook page, and I do the same in return. Humans enjoy watching others, whether they are getting hurt trying to pull a cool skateboard trick, or impersonating their favorite celebrities. New technology has made it easy to record video, by using phones, Ipods, cameras, webcams, and other gadgets to capture moments. As long as people will continue doing stupid things and recording them, viral videos aren’t going away soon. These two are my all-time personal favorite viral videos!

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Filed under PRCA 3030 Social Media, TOW- Topics of the Week

What I Like About PROpenMic

Since I have joined PROpenMic, I have been trying to understand and explore all the functions of the networking site. I usually just log on and tend to search around the main homepage for interesting topics or videos. Today, I came across a video that was both gross and really effective. It was a video made by Greenpeace protesting Nestle and their destruction of the rain forest.

PROpenMic is great because it is a meeting place for public relations topics of all kinds. I enjoy learning about issues that are going on with different companies and organizations, and I was able to find this video and story on site easily. I went to the Jobs/Interns link at the top of website and found tons of posts by future graduates about what they are seeking. I am not sure how many of them hear back from employers, but it is clearly an effective place to get your name out there for those who are looking for interns. Although I am interning in Statesboro through the department, I am most likely going to search for opportunities on the website. Everytime I log on to PROpenMic, I learn a little more and am pleased with what I see!

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Filed under PRCA 3030 Social Media, TOW- Topics of the Week

Trade Book Review

Enjoy!

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Benefits & Pitfalls of Social Media for Jobseekers

When looking for a job in today’s economy, jobseekers are willing to do anything that will help get their name noticed and a foot in the door. Fortunately, thanks to the explosion and popularity of social media, there are tons of opportunities for doing this on the internet. With the chance of putting yourself out there for all to see on the web, there comes responsiblity along with benefits and pitfalls to be aware of.

In his blog post, “Jobseekers: How to Utilize Social Media Like a Social Media Strategist,” Neal Schaffer discusses the importance of engaging yourself in different media outlets because that’s where companies are looking for potential employees. He explains that companies are now becoming a part of the social media scene because they realize that’s where their audiences are:  “It requires a mindset, a mindset that says that you become a resource for others instead of broadcasting your requests to others.  It also means there are a plethora of other social media channels out there that you need to explore, not just LinkedIn.  Facebook.  Twitter. Blogs….etc.”  Schaffer says job seekers can benefit from social media by having the chance to differentiate yourself and selling a product that is 100% you.

Get on the bandwagon

 Job seekers need to be concious of the fact that once something is posted on the internet, it will stick like glue and is extremely hard to erase, if even possible. Taseer Rangrez discusses the pitfalls to social media in the blog, “3 Financial Dangers of Social Media.” Andy Beal, CEO of Trackur.com, says it is important to remove any questionable images or pictures of yourself on social sites, and make them private and unsearchable. Assume employers will do a Google search of you, and let them find only positive information. Pay close attention to what you post on Twitter as well, as employers follow prospects on there as well. A good rule of thumb is if you have to question posting anything online, don’t post it. Information spreads fast online, so be careful and use good judgement.

” ‘We’ve seen a lot of cases of people publishing status updates that have gotten them in trouble,” says Justin Smith, founder and editor in chief of Inside Facebook. “

Jessica Livingston takes note on the positive aspects of marting yourself with social media in “The Benefit of Using Social Networking Sites for Recruiting.” She points out that “..profiles are designed to broadcast their interests, so if a recruiter contacts them with something he thinks will be a good fit, people are usually interested.” Broadcast skills and facts about you that are unique that will make you stand out in a crowd of competitiors. Employers search for key words and phrases, and you never know who could find you because of a specific word you used. Livingston agrees that more is better when it comes to social media networking:

The more connections they make through the sites, the more likely they are of finding a job that interests them.” 

So whether or not you are searching for your first job or just want to network yourself online to further your career, social media comes with pros and cons to be aware of. With the right attitude and some guidance, you can be well on your way to getting what you want out of networking online!

Information used on this blog post can be found at the following sites:

http://windmillnetworking.com/2010/02/11/jobseekers-start-thinking-like-a-social-media-strategist/

http://rangrez.wordpress.com/2010/01/31/3-financial-dangers-of-social-media/

http://www.humanresourcesiq.com/article.cfm?externalID=15

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Filed under PRCA 3711 Practicum

Search Engine Visibility

After reading the article on Search Engine Visibility and the different search methods that companies use to get their products and businesses popular on the internet, I got a headache thinking about how much information is truly on the internet! It is such a big and constantly-expanding universe that is only going to obtain more links and facts as time goes on. I learned that there are two types of search tactics- Paid Search and Optimized Search. These are essentially tools that marketers and web-professionals use to place their products and sites at the top of search engine results in order to receive maximum visibility. Reputational Search and Social Search are emerging methods that will prove useful to public relations and helping to reaching the appropriate audiences. Implementing social media outlets such as Twitter, Facebook, blogs, etc. with tags about a company or idea will ensure that there are other places for people to find information other than Google.

I was actually surprised that only 90% of internet-users use search engines. I figured it would be closer to 95% and higher, just because so many times people, especially older adults, are often unsure of the exact web-address they are looking for on the first try. This is where search engines come into play. I thought it was very neat how JetBlue set up a twitter account, which seemed to greatly improve their customer relations and social networking in general. This is genius idea for an airline, especially when people love to complain and can’t seem to get through on the telephone and speak to a representative quick and easy.

It will be interesting to see what kind of search engines and methods we will be using in the next 5 or 10 years, which is not that far away, but in internet years seems like an eternity because a lot can happen in a year.  I like the promise that the internet brings, providing instant gratification and easy communication, and although it will be important for PR workers to implement social media online, it is also crucial for them to remember that the “P” in PR stands for public. Face-to-face relations and traditional conversations are why many people enter the field; because they are good communicators in a personal form.

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Filed under PRCA 3030 Social Media, TOW- Topics of the Week

Improve Your Career With Social Media

Not until I met Professor Nixon in P.R. Publications did I realize how gigantic the field of social networking and media really is. I didn’t know that grown adults, not just young teeny-boppers and college kids, were all over the internet displaying as much information as their children. At first I found this kind of weird and time-consuming, but with a closer look, I’ve come to realize that the growing popularity of social media in the field of many careers, not just public relations, isn’t such a bad thing after all.

According to DaveFleet.com, an excellent blog on the “exploring the intersection of communications, marketing and social media,” there are many professional benefits to adding social media into your life. Here are some of the reasons:

1. Obtain references- more companies are looking to recruit people online, so why not connect with co-workers or clients through a networking site to help you find a job?

2. Stay on top of industry trends- new information is constantly being put into cyberspace, and following certain blogs pertaining to your career can help you soak up knowledge.

3. Improve your writing- the more you write, the more you expand your creativity and broaden your horizons on different topics. practice, practice, practice.

4. Learn from others- reading other people’s blogs and podcasts is going to gain useful tips while giving you the chance to give your opinions to others as well.

So whether you decide to venture into the deep sea of social networking or not, remember it doesn’t have to complicate your life. Use blogging or podcasting as a positive part of your portfolio that shows the world who you really are. Social media doesn’t have to be scary. Make it entertaining and as free-flowing as possible!

Information used in this blog can be found at http://davefleet.com/2008/11/13-ways-social-media-can-improve-your-career/

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