Playing with Barbies was one of my favorite things to do when I was younger. Not only did I have dozens of normal dolls, but I also collected special-edition Barbies and had all sorts of books and other items about her. I just thought she was so awesome! Created by Mattel co-founder Ruth Handler in 1959, 2009 marked the 50th anniversary of the debut of Barbie on television. Over the past decades, she has had over 100 jobs and reflected the popular trends in society. Not only has the marketing and advertising behind Barbie made her a success in America, but Barbie is a household name in almost every country in the world. She has had her ups and downs, but has been able to maintain a great tan, shiny hair, and perfect figures all these years. She sure doesn’t look 50 to me! This video discusses the public relations campaign that was created to celebrate the famous doll by Ogilvy PR. From events, store openings, and viral videos, the strategies used to promote Barbie’s 50th birthday have been used globally to reach the many audiences that are interested in the landmark event. I think Barbie deserves a huge piece of plastic cake and a date with Ken for all her achievements!
Tag Archives: PR Connections
Television commercials about tampons and feminine issues are generally not ones I pay much attention to. Having your period is not glamorous or fun, and normally the commercials make it seem like it is something enjoyable and exciting. Which is not the case, at all. I have noticed the recent ads by Kotex, however, and I think they are genius. They are so appealing because they poke fun at the typical tampon commercials and are just straightforward.
The new campaign that Kotex launched is refreshing and different from its competitors, with a frank approach to dealing with an issue that every young female deals with. According to an article in the New York Times,
“We’re really out there and we’re trying to touch women and say we care about this conversation,” said Mr. Meurer, of Kotex.
I think the campaign and the public relations strategies that are being used to promote the product are brilliant. We live in a society where certain matters are supposed to be kept secret and presented in a happy light, but who says you are supposed to embrace your period? Real girls do not like dealing with it, so it is great to see a company taking notice that the typical ads are so unrealistic. Hopefully Kotex receives a lot of praise for their bold tactics and new commercials!
I recently came across an article about how businesses and nonprofit organizations are benefitting from using social networking sites in a tough and changing economy. According to Kristopher Hanson at the Press-Telegram of Long Beach, California, local companies in the city have had recent success in using services such as Facebook, LinkedIn, Twitter, and Yelp. With the opportunity to use these social media sites for free advertising with cusomters, businesses everywhere are taking advantage of the Internet. It definitely is an easy way for customers to give free feedback, whether it is good or bad, for the employers to use at their disposal. Hanson puts it into clear terms:
“By posting updates, sale notices, special events and competitions on a growing network of sites, tech-savvy businesses are growing buzz and sparking interest with existing and new customers.”
The article talks about how one restaurant in Long Beach offers free appetizers and desserts for customers who can correctly answer a question each week. I think this is a brilliant and easy way to gain customer loyalty to their social media websites and provide a fun contest that will differentiate them from other restaurants in the community. Since the majority of business owners tend to be in their late 40s and up, knowing how to create blogs and use the Internet is a key skill that employers will be looking for among new graduates. According to a study in the article, sales increased 41% over a 10-week period for a company who used a Web-based campaign to improve sales. Sounds like an improvement to me!
Information used in this post can be found at the following website:
A week ago, I went to the Master’s Practice Round. Although I was excited to see the course and my favorite golfer Adam Scott, I was really anxious to see how the crowd would react to Tiger during his first appearance on the golf course since his cheating scandal hit. I knew that anyone who heckled him or decided to act in an inappropriate manner would immediately be removed from the premises, but there was still the chance that someone would do that. When I saw him on the 4th hole, he was smiling and appeared calm and collected. The crowd clapped and cheered, “Glad to have ya back, Tiger!” Despite all of the troubles and wrongdoings he had created over the past months, the general public, especially golf, wanted to see him succeeded. Any other person that cheated on his wife with multiple women would not receive such a warm welcoming. But why did Tiger? It is because of the image and fame that the media has associated with the golf mogul for the past decade. Considerably the most well-known and highest-paid athlete in the world, Tiger Woods is seemingly unbreakable in the eyes of many. Despite being pulled from several of his endorsements, Nike is using public relations and advertising to bring Tiger back to the top. Here is a recent commercial that was aired during the Masters:
Whether you love him or hate him, this type of commercial catches the attention and makes an impact. It will undoubtedly be interesting to see how Tiger’s PR and Nike will try to repair his public image over the coming months.
music: “such great heights” by the postal service
show name: Lauren’s PR Podcast for Beginners by Lauren Parr, March 31, 2010
Topic: Internship Advice for PR Students
Discussion (based on blog postcreated for PR Practicum)
internship is “an advanced student or graduate in a professional field gaining supervised practical experience.” Being an intern is like working with a mentor, where someone with knowledge in public relations or communications can fill you in on what they know and guide you to become better informed and prepared for the future. No matter what kind of career you are going into, it is important to do some sort of internship beforehand in order to understand the kind of environment you are entering. A surgeon does not start operating on a patient the day they graduate from med school; they work as an intern or resident so they are fully prepared for their work. The same goes for public relations professionals. Depending on what kind of company you are working for, there are different skills and knowledge that are required for the particular job. On the blog “Entry Level Rebel,” Jessica Stillman offers six tips for getting the most out of an internship.
- Consider applying at a start-up
- D0 your homework
- Be the go-to person at all times
- Be innovative- think before you ask
- Think like the CEO
- Take notes and keep a to-do list
According to the blog, “Career Advancement- Tips to Maximize an Internship Into Career Success,” it is crucial to stay in connection with the people you work with. By letting the employer you worked under know what you are currently doing, this will “…keep your name in front of the employer.” You never know when you will need someone’s advice or help to get you where you want to be.
The most important aspect of choosing an internship is making sure it appeals to you! Tory Johnson, CEO of “Women for Hire,” gives this pointer in the blog “Top Tips for Picking an Internship.” Pick something that you feel will give you the kind of experience and work you are looking for to give you the skills you need for your dream job!
theme music again
Thank you for listening to Lauren’s PR Podcast for Beginners #1 on March 31, 2010.
I am not afraid to admit that I am a devoted followed of E! and any entertainment channel that deals with fashion and celebrities. So of course I was going to watch the red carpet interviews before the Oscars this past sunday. The thing that I have noticed from watching various award shows the past few months is that all of them have had some sort of social media implemented into the television program. Twitter has proven to be the most popular, with many channels having a bar at the bottom of the screen showing popular Tweets from celebs and television viewers at home. This makes watching television an interactive experience that makes viewers feel like they are part of the action. People are more likely to post updates on Twitter if they know they have an opportunity to have their opinion viewed on television. Although I could have easily gone on Twitter itself to look up different celebrities tweets, it was fun and convenient to see them on E! instead. Ryan Seacrest even encouraged viewers to post their opinions on fashion do’s and dont’s on Twitter and they might be selected. This is just one example of how popular American television events are being shaped by social media.